Disrupting the Game: From the Bronx to the Top of Nintendo

Inspiring
Disrupting the Game: From the Bronx to the Top of Nintendo by Reggie Fils-Aimé offers an inspiring and candid look into the life and career of one of gaming’s most iconic figures. As the former President and COO of Nintendo of America, Fils-Aimé shares his journey from humble beginnings in the Bronx to leading one of the world’s most beloved companies.The book is more than a memoir; it is also a practical guide for leaders and innovators. Reggie provides key lessons on leadership, perseverance, and embracing challenges. His insights into Nintendo’s strategies, such as the successes of the Wii and Nintendo DS, are especially engaging for gaming enthusiasts and business-minded readers alike.Written with humility and charm, Disrupting the Game highlights how Reggie disrupted not only his own life’s trajectory but also the gaming industry. It’s an empowering read for anyone striving to make a difference, no matter their starting point.

Lessons from Reggie
Reggie gave an in-depth look at the business side of gaming and shared his rich experience in the industry as well as prior industries he worked in this book. Aside from these, he also gave some insights on Japanese culture in doing business and how it differs from some of the approach in the West. It is a rich material filled with a lot of lessons in doing business, achieving success and handling failures in life.What I liked about this book is that after every story within a chapter, Reggie concludes by highlighting important takeaways. This is very convenient. What I didn’t like is that his perspective may sound about sales and marketing at times and can be repetitive. This is why the takeaways are very helpful, i.e., although I hit these speed bumps, the part that answers “so what?” saves it and tells me why that story was important.I recommend this book to everyone, whether you’re curious about Nintendo, seeking inspiration, or just completing your target number of books to read this year. I’m sure you’ll find this book insightful and enjoyable.

Disrupting the Game: An engaging journey into the life of a video game industry titan.
“Disrupting the Game” by Reggie Fils-Aimé is an engaging and captivating memoir that offers an inside look into the life of a video game industry titan. With a direct and passionate storytelling style, Reggie takes readers on a personal journey, from his early days as a gaming fan to his remarkable rise as the former President and COO of Nintendo of America. The book’s highlights include valuable insights into Reggie’s decision-making process, key lessons learned both at Nintendo and other companies, the creation of iconic products like the Wii and Nintendo Switch, and more. Reggie’s candid accounts of both successes and setbacks humanize him, making this not just a tale of career achievements but a unique perspective on professional and personal development. Disrupting the Game” remains a must-read for video game enthusiasts and anyone interested in the business of entertainment and innovation. This book will forever be one of my favorites.

What I like about the book Disrupting the game is that it talks about the people behind some of Nintendo’s games and platforms. I have played on the Nintendo DS, Wii, the Nintendo 3DS and the Nintendo Switch. I have never played on the Nintendo Wii U and don’t plan to. It was interesting to read what went on behind the scenes of some of Nintendo’s platforms and the ambassador program.Great book, I am happy with my purchase and had fun reading it.

Uma autobiografia de um dos maiores expoentes da história da indústria dos Games, com os detalhes que perpassam a origem de um imigrante descentente de haitianos e que superou os diversos obstáculos de vida para suceder muito além do que esperado na sua trajetória de um estudante até um executivo que mudou os rumos da Nintendo of America.O livro conta a visão pessoal de Reggie com detalhes íntimos de suas experiências de vida mais marcantes, com a passagem de pessoas que transformaram o seu modo de ver o mundo, e o texto é rico em detalhes que sempre trazem algum ensinamento proveninentes com a abordagem de cada capítulo.A leitura é bastante acessível e recomendável não só pra quem tem interesse em conhecer a trajetória de Reggie Fils-Aimé, mas para quem também se interessa em conhecimentos corporativos, o livro aborda muitas situações do mundo executivo.Minha recomendação pessoal é de ler acompanhado do audiobook, que é narrado pela voz do próprio Reggie, e a experiência se torna ainda mais imersiva. Leitura aprovada! E fica o meu elogio pelo envio super rápido e bem embalado pela Amazon.

If you don’t know who Reggie Files-Aimé is, then the chances are you’re not invested in Nintendo. A character who was known for his bubbly and larger-than-life persona, Reggie almost single-handedly modernised Nintendo’s relationships with its global partners – a move that helped to not only reinvent how the company communicated with its fans, but the way in which it developed its products. No small feats.But don’t think this book is simply a pile of tributes to Reggie or stories of his time in the gaming industry. It is actually a selection of lessons in business that span the whole of the mans career, from stints in banking and soft drinks companies, Pizza Hut, Guinness and more.Indeed, half of this work is dedicated to stories that most won’t know of, the rise of a plucky Bronx kid who showed a natural talent for data from an early age and who never gave up.And it’s these experiences that provide the most informative and entertaining moments of the book; not because they are unexpected for man who many only think of as a gamer, but because they highlight the drive, determination and quick learning that made him eventually so successful. Reggie was openly optimistic and fiercely driven to create change – attributes that, incredibly, were both to his advantage and detriment.Although I’ve no doubt those in the video gaming community will take interest in this book, it is important to reiterate that this is first and foremost a business-centric read, not a biography or love letter to Nintendo. It is incredibly well paced, easy to read and full of easy-to-digest advice. The man himself comes across as being not only very likeable, but clearly gifted with analytics. It is a fairly brief read at 200 pages, but I enjoyed every story and highly recommend it to those who may be starting their own ventures.